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BPA-127 eMarketing

Learn the core concepts of an eMarketing campaign. Explore email marketing, online advertising, social media, viral marketing, website copywriting and design, and other electronic tools used in supporting a traditional marketing campaign. Note: Also offered as ESI 127; credit is not given for both BPA 127 and ESI 127.

Term: Spring 2020

Course Type: Credit - 3 Credits

Section: 001

Ways to take the class: Face-to-face

Days: TTH

Time: 12:30PM to 1:45PM

Start Date: 01/23/2020

End Date: 05/19/2020

Location: Arnold Campus

Room: CRSC 233 Building:
Careers Center Building

Instructor: Mecael L Yuan

Class Size: 20