COM-230 Persuasive Message Strategies

Learn cutting-edge persuasive communication strategies used in interpersonal communication, including the areas of advertising and political campaigns. Examine current research on persuasion and how the media frames issues. Gain the knowledge and skills to create and evaluate persuasive messages. Note: Eligibility for ENG 101/ENG 101A is strongly recommended. Also offered as COM 230H; credit is not given for both COM 230 and COM 230H.