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Baum Leads PR and Marketing Department at AACC

May 16, 2011

      Anne Arundel Community College has appointed Dan Baum as executive director of its Public Relations and Marketing department effective May 9.

      Baum brings more than 20 years experience in marketing and public relations to the college. Most recently, he served as vice president of Crosby Marketing Communications, the third largest agency in the Washington, D.C. metro region. While there, he provided branding and public relations counsel and led a number of large-scale integrated marketing campaigns for a variety of clients including the U.S. Department of Education’s Office of Federal Student Aid.

      Baum is also the former director of marketing and, later, president, of the Building Owners and Managers Institute (BOMI), a nonprofit educational organization that provides certification and training to approximately 10,000 commercial real estate professionals annually. In addition to his leadership and marketing credentials, Baum has taught continuing education courses at AACC.

      “Dan brings a wealth of experience reaching the variety of constituents the college serves,” said Martha A. Smith, Ph.D., AACC president. “We look forward to his leadership and strategic counsel as we continue to expand and serve the growing needs of our community and the region.”

      He earned a Bachelor of Arts degree from Hampshire College and has completed master’s-degree level courses in marketing at Johns Hopkins University.

      Anne Arundel Community College is an award-winning, fully accredited public two-year institution serving approximately 53,000 students each year through classes offered at more than 100 sites in Anne Arundel County or online. National and regional award-winning studies can lead to a degree, certificate, industry credential, transfer to a four-year institution or career enhancement, personal enrichment and lifelong learning. Recipient of a 2011 League for Innovation in the Community College Innovation of the Year Award, AACC celebrates its 50th Anniversary beginning this fall.