3 credit hours
0.0 ceu hours
Study of basic revenue management theory as it applies to hospitality industries. This course is designed to enable students to strategize for maximizing revenues and profits through demand forecasting and the optimization of pricing and inventory. Students will examine and analyze the revenue cycle and practice the basic revenue management principles of "selling the right product to the right people at the right time for the right price." Students will learn to apply such principles to all departments in hospitality operations. Prerequisite: HRM 255 or permission of the director of the HCAT Institute.
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Course and section data last updated: 01/30/2015 6:35 AM