The Global Giving Market is an annual shopping event combining both a fair trade market and an alternative gift market to help those in need in developing countries. The event is integrated into the service-learning curriculum of several courses. Students develop marketing plans, design sales pitches and flyers, prepare merchandise displays, assist with sales, and manage cash and inventory for the event.
Fair trade market (SERRV): involves selling crafts made by artists from developing countries in a trading partnership that provides fair prices to the producers and favorable working conditions.
Alternative gift market (Alternative Gifts International): involves gifts purchased in honor of family members and friends in a market setting. Instead of buying a product, shoppers give donations to participating nonprofit organizations that build partnerships with oppressed people in crisis and protect and preserve the environment to nourish and sustain a more equitable global community.