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BPA-127 Digital Marketing & Analytics

Investigate strategic marketing analytic concepts. Apply data-driven decision making to integrated marketing communication solutions and content creation practices. Evaluate user experience design to support business objectives to coordinate and/or enhance a digital campaign. Discuss the varied managerial philosophies to do so.

Term: Fall 2024

Course Type: Credit - 3 Credits

Section: 001

Ways to take the class: Face-to-face

Days: TTH

Time: 9:30AM to 10:45AM

Start Date: 08/27/2024

End Date: 12/15/2024

Location: Arnold Campus

Room: CRSC 233 Building:
Careers Center

Instructor: Louis Edward King (Subject to change)

Class Size: 20

Section Info: This section is participating in the Direct Digital Access program. A course materials fee of $35.00 plus tax will be charged to your student account when you register. Your course materials will be accessible in Canvas on or before the first day of class. For more information, visit