Investigate strategic marketing analytic concepts. Apply data-driven decision making to integrated marketing communication solutions and content creation practices. Evaluate user experience design to support business objectives to coordinate and/or enhance a digital campaign. Discuss the varied managerial philosophies to do so.
Term: Spring 2026
Course Type: Credit - 3 Credits
Section: 001 (Closed)
Ways to take the class: Face-to-face
Days: TTh
Time: 11:00 AM to 12:15 PM
Start Date: 01/22/2026
End Date: 05/17/2026
Location: Main Campus
Room: CRSC 233
Building:
Careers Center
Instructor: L. King, T. Kotkiewicz (Subject to change)
Class Size: 20
Section Info: This section is participating in the Direct Digital Access program. A course materials fee of $122.00 plus tax will be charged to your student account when you register. Your course materials will be accessible in Canvas on or before the first day of class. For more information, visit http://bit.ly/AACC-DDA.