BPA-126 Advertising & Sales Promotion

Develop your understanding of Integrated Marketing Communications (IMC). Think critically about how IMC helps brands deliver a clear, consistent message across multiple platforms. Learn how to design, implement, and evaluate IMC strategies using traditional advertising, digital channels, social media, and alternative marketing approaches. Explore consumer behavior and ethical considerations. Determine advertising effectiveness-using metrics and analytics to determine what works, what does not, and how to optimize campaigns for maximum impact.

Section Info: This section is participating in the Direct Digital Access program. A course materials fee of $54.00 plus tax will be charged to your student account when you register. Your course materials will be accessible in Canvas on or before the first day of class. For more information, visit http://bit.ly/AACC-DDA.