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BPA-127 Digital Marketing & Analytics

Investigate strategic marketing analytic concepts. Apply data-driven decision making to integrated marketing communication solutions and content creation practices. Evaluate user experience design to support business objectives to coordinate and/or enhance a digital campaign. Discuss the varied managerial philosophies to do so.

Term: Summer 2024

Course Type: Credit - 3 Credits

Section: 275

Ways to take the class: Online

Start Date: 07/08/2024

End Date: 08/18/2024

Location: Online

Room: TBA

Instructor: Louis Edward King (Subject to change)

Class Size: 25 - Only a few seats left!

Section Info: This section is participating in the Direct Digital Access program. A course materials fee of $35.00 plus tax will be charged to your student account when you register. Your course materials will be accessible in Canvas on or before the first day of class. For more information, visit