Back to Top

BPA-125 Principles of Marketing

Examine the components of an effective marketing strategy. Understand target markets and how to conduct market research. Explore pricing strategies and other tools designed to inform and persuade consumers. Determine what products or services to provide and effective ways to distribute products and services.

Term: Summer 2024

Course Type: Credit - 3 Credits

Section: 275 (Closed)

Ways to take the class: Online

Start Date: 05/20/2024

End Date: 06/30/2024

Location: Online

Room: TBA

Instructor: Louis Edward King (Subject to change)

Class Size: 25

Section Info: This section is participating in the Direct Digital Access program. A course materials fee of $35.00 plus tax will be charged to your student account when you register. Your course materials will be accessible in Canvas on or before the first day of class. For more information, visit